Featured clients and copywriting samples
Let’s spark action from your prospects and customers. As a copywriter with decades of experience, I’ve written result-driven content for a wide variety of industries, from Fortune 500 companies and startups to nonprofits and sole proprietors.
with Sage Communications
Content for:
Direct mail + signage + point of sale + greeting cards + calendar
Sample project:
To attract monthly donors, Save the Children tested pop-up “stores” in shopping malls. Families dropped in to fold an origami cup and learned how to help children get safe, clean water.
Copy snippet:
Every minute of every day, a child dies from dirty water. You can be a hero by helping provide clean, safe water and other critical necessities to vulnerable children. Sometimes a lot can be done with so little. Just $8 per month can provide water purification tablets to a family every month. To give or learn more, visit SavetheChildren.com/Hero.
with Sage Communications
Content for:
Web + email
Sample project:
To generate ticket sales for their flagship annual conference, this email to the Inc. 5000 winners provided compelling reasons to attend.
Copy snippet:
Congratulations Firstname
Now join us for THE entrepreneurial event of the year. You’ve earned it!
Celebrate your achievement.
Mingle at the top.
It’s not so lonely up there. Rub elbows with over 1,500 other movers and shakers. You are in good company — exactly where you belong.
Discover the best content all year.
Firstname,
with Sage Communications
Content for:
Web + email
Sample project:
Harvard Business Review regularly introduces new educational products to its business audiences. This email copy encourages purchase of the latest goal-setting resource.
Copy snippet:
As a manager, helping your direct reports set effective goals is a critical part of your job. The HBR Tool for Goal Setting helps you set better individual goals for stronger performance — an all-around win for you, your employees and your organization.
Whether you’re a first-time or seasoned manager, this tool takes goal setting from an annual event to a motivating day-by-day roadmap to get the most important work done.
You’ll tap into what effective goal-setting looks like, how to write motivating goals, ways to use them to maximize individual contribution and more. Order now — and start planning today!
with Sage Communications
Content for:
Direct mail + email + newsletters + booth signage
Sample project:
Often in highly regulated environments, much of the copy is pre-ordained by compliance. The challenge becomes how to create headlines and supplementary copy that engages readers.
Copy from various email campaigns:
Firstname, want to put a little jingle in your pocket?
Get 5% cash back on all purchases from now through November 30.* You can earn up to $20 total in Account Credits. There′s no registration needed. Simply use your Card to pay, and the credit will be added to your Account.
——————–
Savings worth talking about
Save $10 on your cell phone bill
Hello Firstname, the savings are calling!
Now you can get $10 back in Account Credit when you pay two cell phone bills through your cellular provider’s website with your Card. It’s a quick and convenient way to pay. No need for stamps, checks or money orders. No waiting in line or on hold to pay a bill.
Content for:
Website content
Sample project:
Attorney Paul Piazza was too busy practicing law to write content for his website. Hiring a copywriter meant that his site got updated quickly with fresh, professionally written copy.
Copy snippet:
Estate Planning
Any change in your family or financial situation is an important crossroad. Do you have a will? Is it up to date? Whether you’re starting a family, buying your first home or downsizing for retirement, with a few simple steps, you can put a plan in place to protect your most precious assets.
FREE estate plan review for all buyers. Simply request yours within 30 days of closing.
Content for:
Social media posts
Sample project:
To raise awareness for the SmartyPig savings product, a playful Halloween sweepstakes encouraged retweets of the SmartyPig mascot dressed in costume.
Copy snippet:
The SmartyPig Spooktacular Sweepstakes is almost here. You could win one of three $500 treats. No tricks!
Ahoy mateys! If Pirate Pig is your favorite, retweet using #SmartyPigSpooktacular and #Sweepstakes.
A pig with a tool belt? If Construction Pig is your fav, retweet him using #SmartyPigSpooktacular and #Sweepstakes.
Content for:
Website + digital advertising + email + white papers + print advertising + direct mail + trade show graphics + greeting cards + user experience + digital and print collateral
Sample project:
Springstone’s award-winning website provides financial information to patients and medical providers, two distinctly different target audiences.
Copy snippet:
Spring Ahead to the New You
SpringstoneSM helps provide low monthly payments to finance your elective treatment. Affordable payments, an easy online process and no hidden fees — Springstone just makes sense. It takes only a few minutes to apply, and you’ll typically receive a decision in seconds.
Content for:
Websites + email + direct mail + print advertising + trade show graphics + digital and print collateral + white papers + greeting cards
Sample project:
Your Tuition Solution helps families pay for educational expenses. This white paper shows tutoring centers how to best present payment options to families they work with.
Copy snippet:
You put a lot of energy into attracting new families and treating them so well that they refer their friends. It only makes sense to ensure your presentation of payment options is as polished and professional as the rest of your center.
While every conference is unique, we’ve compiled ten specific “best practices” that can lead to successful discussions with your families. These practices will help you design and present an attractive, affordable range of payment options that will enable as many families as possible to enroll in your program.
Content for:
Video script + social media posts + landing pages + email
Sample project:
Sallie Mae employees raised money to provide $25,000 Bridging the Dream scholarships to deserving students. A landing page told the winners’ stories and featured a video about fundraising.
Copy snippet:
Kylie refuses to be defined by the extreme instability she’s facing in her life. With the rock-solid support of her grandparents and 4-H community, she’s excelling academically, maintaining a positive outlook, and serving as a powerful role model for her younger brother. As a junior, she’s taking all AP classes while serving on student council, being president of her local 4-H llama club, acting as captain of her volleyball team, and so much more! Working with kids is Kylie’s passion — and she plans to study elementary education in college.
Kylie, you’re awesome! May this scholarship help support all that you dream of and more.
Content for:
Print advertising
Sample project:
This print ad targeted home buyers relocating to Massachusetts. The goal of the campaign was to let consumers know that applying for a Cornerstone Mortgage was easy.
Copy snippet:
Things to do:
- Get mortgage
- Call movers
- Make travel arrangements for a dog, 3 fish and a pet snake
- Ask spouse again, “Why are we doing this?”
- Give loved one a hug and say, “It’ll be OK.”
You have plenty of things keeping you busy. Your mortgage shouldn’t be one of them.